Sunday, 22 January 2017
A look at the relationship between content marketing and public relations
An insightful look at the relationship between content marketing and public relations. http://bit.ly/2j1OwcG
The brand building effects of PR
10 Principles for Creating an Effective Public Relations Plan
I often talk about principles 1, 2, 4 & 9 when I'm introducing people to the concept of public relations. http://bit.ly/2iRCtno
Saturday, 21 January 2017
It's not rocket science...
Public relations isn’t rocket science. With time and effort
any business can implement the fundamentals to generate a buzz about their
products or services. It comes down to opportunity cost. Do you want to devote
all your time to the product or service you’re offering or do you want to take
time away from that to identify the right journalists, bloggers, influencers,
etc. to talk to? Or do you want to bring in a specialist that whose focus is
entirely on developing a strategy to keep your brand visible and top of mind
with the key traditional and social media related to your field?
Many start-up companies can’t afford to hire a public
relations specialist or an agency. But for the venture to grow to the next
level and become a thriving industry leader, visibility and credibility must be
built. And marketing alone is only half the equation. While marketing efforts
can help to raise visibility, public relations gets others talking about your
brand and acts like word-of-mouth on steroids. In other words, it is what
builds the credibility of the brand. Working in tandem, marketing and public
relations drive visibility and credibility and call your customers to action.
A simple first step
There’s no need to be daunted by public relations. Even if
you’re a small company you can take the first few steps yourself. Remember a
little company called Starbucks? When they first started out they relied
entirely on public relations efforts without any advertising. So don’t be
afraid to refine your message and reach out to local media and other outlets
that focus on your industry. On your first try, start local and see how it
goes. Then build you media contact list and broaden your outreach. Each contact
you make with media and each interview will start to build your credibility with
both journalists and your target audiences.
The second step
Consistently keep up the outreach and pretty soon you be
getting regular coverage. But beware, if you stop for a period of time and then
start up again, it can be just like starting from scratch. If generating
consistent buzz about your brand begins to take too much of your focus, rather than
stopping, it may be time to consider bringing in a public relations specialist to
focus spreading your brand’s message while you focus on growing the company.
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